Advertising and IMC (Record no. 34702)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664pam a2200193a 44500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250911103230.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789390394937 |
| Terms of availability | Rs.820/- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOR/MIT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc. | Moriarity, Sandra |
| Title | Advertising and IMC |
| Remainder of title | Principles and Practice |
| Medium | GENERAL |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022 |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 664 p |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Moriarity, Sandra & Mitchell, Nancy : Advertising and IMC. [Principles and Practice] (11th ed) New Delhi. Pearson, 2022. 978-93-903-9493-7 Rs.820/---(659.1MOR/MIT) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 2022 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mkes Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarity, Sandra |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nagindas Khandwala College | Nagindas Khandwala College | 27/05/2022 | Readers World | 820.00 | 659.1 MOR/MIT | MS0197 | 11/09/2025 | 11/09/2025 | Books | |||||
| Nagindas Khandwala College | Nagindas Khandwala College | 27/05/2022 | Readers World | 820.00 | 659.1 MOR/MIT | MS0196 | 11/09/2025 | 11/09/2025 | Books |