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Advertising and IMC GENERAL Principles and Practice

Mitchell, Nancy

Advertising and IMC Principles and Practice GENERAL Moriarity, Sandra - 11th ed - New Delhi Pearson 2022 - 664 p

Moriarity, Sandra & Mitchell, Nancy : Advertising and IMC. [Principles and Practice] (11th ed) New Delhi. Pearson, 2022. 978-93-903-9493-7 Rs.820/---(659.1MOR/MIT)

ISBN: 9789390394937 Rs.820/-

Subjects--Topical Terms:
2022
Mkes Management
Management

Dewey Class. No.: 659.1 / MOR/MIT

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