000 00562pam a2200181a 44500
005 20250911101249.0
020 _a9780198736424
_cRs.445/-
082 _a658.8'03
_bDOY
100 _aDoyle, Charles
245 _aA Dictionary of Marketing
_cDoyle, Charles
250 _a4th ed
260 _aNew York
_bOxford University Press
_c2016
300 _a529 p
504 _aDoyle, Charles: A Dictionary of Marketing. 4th ed) New York. Oxford University Press, 2016. 978-0-19-873642-4 Rs.445/---(658.8'03DOY)
650 _a2016
650 _aBms
650 _aMarketing
999 _c2918
_d2918