000 00569pam a2200181a 44500
005 20250911102515.0
020 _cRs. 98
082 _a659.1
_bCHU/ADV
100 _aAllen, Louis A
245 _aAdvertising Theory and Practice
_cChunawala, S A
250 _a4th Ed
260 _bHimalaya Publishing House
_aBombay
_c1996
300 _a441p
504 _aChunawala, S A: Advertising Theory and Practice. (4th Ed) Bombay. Himalaya Publishing House, 1996. Rs. 98--(659.1CHU/ADV)
650 _a1996
700 _aSwaminathan, Saraswathy
700 _aChunawala, S A
999 _c23481
_d23481