TY - BOOK AU - Basantani, K T; Ed AU - Gilani, S; Ed TI - Indian Journal of Marketing: Vol XXXV (10-12): Oct-Dec 2005 SN - ** U1 - 658.8 PY - 2005/// CY - New Delhi PB - Indian Journal of Marketing KW - Bound Volume KW - 2007 N1 - Gilani, S; ed & Basantani, K T; ed: Indian Journal of Marketing. 2005. **;--(658.8GIL) ER -