TY  - BOOK
AU  - Goldenberg, Jacob
AU  - Mazursky, David
TI  - Creativity in Product Innovation
SN  - 9780521002493
U1  - 658.5 7 
PY  - 2002///
CY  - New York
PB  - Cambridge University Press
KW  - Template Theory
KW  - Economic Thought
KW  - Technology Management
KW  - Creativity In Product Innovation
KW  - Economics
KW  - Philosophy
KW  - General
N1  - Goldenberg, Jacob Mazursky, David: Creativity in Product Innovation. New York. Cambridge University Press, 2002. 978-0-521-00249-3 $ 82--(658.5 7 GOL/MAZ 021320)
ER  -