TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Marketing: An Introduction
SN  - 8129700123
U1  - 658.8 
PY  - 2003///
CY  - Delhi
PB  - Pearson Education
KW  - Bmm
KW  - 2004
KW  - Marketing
N1  - Armstrong, Gary & Kotler, Philip: Marketing.  [An Introduction]  (6th ed)  Delhi.  Pearson Education, 2003. 81-297-0012-3 Rs. 360/---(658.8ARM/KOT)
ER  -