TY - GEN AU - Heinemann, Gerrit TI - Intelligence Retail : : The Future of Stationary Retail SN - 978-3-658-38315-2 U1 - 658.87 PY - 2023/// CY - Germany PB - Springer KW - Intelligent Retail KW - Manifestations of intelligent KW - Stationary Trade KW - Online Trade KW - Consumer Behaviour N2 - The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail UR - https://link.springer.com/book/10.1007/978-3-658-38316-9 ER -