Heinemann, Gerrit

Intelligence Retail : The Future of Stationary Retail / Gerrit Heinemann - Germany, Springer : 2023. - XIX, 374 p

The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail.

978-3-658-38315-2


Intelligent Retail
Manifestations of intelligent
Stationary Trade
Online Trade
Consumer Behaviour

658.87 / HEI