TY  - GEN
AU  - Anderton, Chris
AU  - Hannam, James
AU  - Hopkins, Johnny
TI  - Music Management, Marketing and PR
SN  - 978-1-5264-9738-3
U1  - 658.802 
PY  - 2022///
CY  - New Delhi
PB  - Sage Publication
KW  - Music Industries
KW  - Artist Development
KW  - Music Marketing
KW  - Media Platforms
KW  - Concerts and Festivals
N2  - This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century.

Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector.

Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include
UR  - https://us.sagepub.com/en-us/nam/music-management-marketing-and-pr/book267455#contents
ER  -