Music Management, Marketing and PR /
Chris Anderton.
- New Delhi, Sage Publication : 2022.
- viii, 226 p.
This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century.
Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector.
Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include:
978-1-5264-9738-3
Music Industries Artist Development Music Marketing Media Platforms Concerts and Festivals.