TY  - BOOK
AU  - Palmer, Adrian
TI  - Introduction to Marketing: Theory and Practice
SN  - 9780199602131
U1  - 657.45 
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - 2013
KW  - Management
N1  - Palmer, Adrian: Introduction to Marketing.  [Theory and Practice]  (3rd ed)  New Delhi.  Oxford University Press, 2012. 978-0-19-960213-1 Đ 36.99--(658.8PAL); Palmer, Adrian: Introduction to Marketing.  [Theory and Practice]  (3rd ed)  New Delhi.  Oxford University Press, 2012. 978-0-19-960213-1 Đ 36.99--(658.8PAL)
ER  -