Chernatony, Leslie De <br/><br/>
Creating Powerful Brands 
Chernatony, Leslie De 
 - 4th ed 
 - New York  Routledge  2011 
 - 483 p 
<br/><br/>Chernatony, Leslie De; McDonald, Malcolm & Wallace, Elaine: Creating Powerful Brands.  (4th ed)  New York.  Routledge, 2011. 978-1-85617-849-5 Rs. 895/---(658.827CHE/MCD)    
<br/><br/><label>ISBN: </label>9781856178495  Rs. 895/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>2016<br/>Bms<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE/MCD