TY  - BOOK
AU  - Mccarthy, E Jerome
AU  - Perreault, William D
TI  - Basic Marketing: A Global - Managerial Approach
U1  - 658.87 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Co.Ltd.
KW  - 2008
KW  - Cd
KW  - Banking
KW  - Marketing
N1  - Perreault, William D & McCarthy, E Jerome: Basic Marketing.  [A Global - Managerial Approach]  (15th ed)  New Delhi.  Tata McGraw-Hill Publishing Co.Ltd., 2005.--(658.87PER/BAS)
ER  -