Basic Marketing A Global - Managerial Approach - Mccarthy, E Jerome; Perreault, William D (New Delhi Tata McGraw-Hill Publishing Co.Ltd., 2005)
Perreault, William D & McCarthy, E Jerome: Basic Marketing. [A Global - Managerial Approach] (15th ed) New Delhi. Tata McGraw-Hill Publishing Co.Ltd., 2005.--(658.87PER/BAS)
C01859 : accompanying With Book E01171
Keywords: 2008; Cd; Banking; Marketing