Mccarthy, E Jerome <br/><br/>
Basic Marketing  A Global - Managerial Approach 
Perreault, William D 
 - 15th ed 
 - New Delhi  Tata McGraw-Hill Publishing Co.Ltd.  2005 
<br/><br/>Perreault, William D & McCarthy, E Jerome: Basic Marketing.  [A Global - Managerial Approach]  (15th ed)  New Delhi.  Tata McGraw-Hill Publishing Co.Ltd., 2005.--(658.87PER/BAS)    
<br/><br/><label>Subjects--Topical Terms: </label><br/>2008<br/>Cd<br/>Banking<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.87  / PER/BAS