TY  - BOOK
AU  - Rivkin, Steve
AU  - Trout, Jack
TI  - Repositioning: Marketing on an Era of Competition, Change, and Crisis
SN  - 9780070700482
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - 2016
KW  - Bms
KW  - Management
N1  - Trout, Jack & Rivkin, Steve: Repositioning.  [Marketing on an Era of Competition, Change, and Crisis]  New Delhi.  Tata McGraw-Hill Education, 2010. 978-0-07-070048-2 Rs. 395/---(658.8TRO/RIV)
ER  -