Repositioning Marketing on an Era of Competition, Change, and Crisis
Trout, Jack
- New Delhi Tata McGraw-Hill Education 2010
- 217 p
Trout, Jack & Rivkin, Steve: Repositioning. [Marketing on an Era of Competition, Change, and Crisis] New Delhi. Tata McGraw-Hill Education, 2010. 978-0-07-070048-2 Rs. 395/---(658.8TRO/RIV)