TY  - BOOK
AU  - Mitchell, Nancy
AU  - Moriarity, Sandra
TI  - Advertising and IMC: Principles and Practice
SN  - 9789390394937
U1  - 659.1 
PY  - 2022///
CY  - New Delhi
PB  - Pearson
KW  - 2022
KW  - Mkes Management
KW  - Management
N1  - Moriarity, Sandra & Mitchell, Nancy	: Advertising and IMC.  [Principles and Practice]  (11th ed)  New Delhi.  Pearson, 2022. 978-93-903-9493-7 Rs.820/---(659.1MOR/MIT)
ER  -