TY  - BOOK
AU  - Apte, Govind
TI  - Services Marketing
SN  - **
U1  - 658.8/SM 
PY  - 2004///
CY  - New Delhi
PB  - Oxford University Press
KW  - 2003
KW  - Degree
KW  - Management
KW  - Ugc
N1  - Apte, Govind: Services Marketing.  New Delhi.  Oxford University Press, 2004. ** Rs. 235/---(658.8/SMAPT)
ER  -