TY  - BOOK
AU  - Chunawalla, S A
AU  - Sethia, K C
TI  - Foundations Of Advertising Theory & Practice
SN  - 8174935509
U1  - 659.1 
PY  - 1997///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Bms
KW  - 1999
KW  - Management
N1  - Chunawalla, S A & Sethia, K C: Foundations Of Advertising Theory & Practice.  (4th rev ed)  Mumbai.  Himalaya Publishing House, 1997. 81-7493-550-9 Rs. 275/---(659.1CHU/SET)
ER  -