Foundations Of Advertising Theory & Practice
Chunawalla, S A
- 4th rev ed
- Mumbai Himalaya Publishing House 1997
- 835 p
Chunawalla, S A & Sethia, K C: Foundations Of Advertising Theory & Practice. (4th rev ed) Mumbai. Himalaya Publishing House, 1997. 81-7493-550-9 Rs. 275/---(659.1CHU/SET)