TY  - BOOK
AU  - Bhatt, Monika
AU  - Jain, P C
TI  - Consumer Behaviour: In Indian Context
SN  - 8121922143
U1  - 658.834 2 
PY  - 2008///
CY  - New Delhi
PB  - S Chand & Co Ltd
KW  - 2011
KW  - Management
N1  - Jain, P C & Bhatt, Monika: Consumer Behaviour.  [In Indian Context]  (2nd ed)  New Delhi.  S Chand & Co Ltd, 2008. 81-219-2214-3 Rs. 165/---(658.834 2JAI/BHA)
ER  -