TY  - BOOK
AU  - Surmanek, Jim
TI  - Media Planning: A Practical Guide
SN  - 0844235121
U1  - 659.111 
PY  - 1995///
CY  - USA
PB  - Ntc Business Books
KW  - Bmm
KW  - Advertising
KW  - 2007
N1  - Surmanek, Jim: Media Planning.  [A Practical Guide]  (3rd ed)  USA.  Ntc Business Books, 1995. 0-8442-3512-1 $ 24.95--(659.111SUR)
ER  -