TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing Management
SN  - 007047401X
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Tata Mcgraw-Hill Education
KW  - Bmm
KW  - 2004
KW  - Management
N1  - Saxena, Rajan: Marketing Management.  New Delhi.  Tata Mcgraw-Hill Education, 2002. 0-07-047401-X Rs. 325/---(658.8SAX)
ER  -