TY - BOOK AU - Chunawalla, S A AU - Sethia, K C TI - Advertising Principles And Practice SN - ** U1 - 650 PY - 1986/// CY - Bombay PB - Himalaya Publishing House KW - 1989 KW - Degree KW - Management N1 - Chunawalla, S A & Sethia, K C: Advertising Principles And Practice. Bombay. Himalaya Publishing House, 1986. ** **--(650CHU/SET) ER -