TY - BOOK AU - Weilbacher, William M TI - Advertising U1 - 659.1 PY - 1984/// CY - New York PB - Macmillan Publishing Company KW - 1985 KW - Degree KW - Management N1 - Weilbacher, William M: Advertising. New York. Macmillan Publishing Company, 1984. Rs. 386.36--(659.1WEI/ADV); Weilbacher, William M: Advertising. New York. Macmillan Publishing Company, 1984. Rs. 386.36--(659.1WEI/ADV) ER -