TY  - BOOK
AU  - Allen, Louis A
AU  - Swaminathan, Saraswathy
AU  - Chunawala, S A
TI  - Advertising Theory and Practice
U1  - 659.1 
PY  - 1996///
CY  - Bombay
PB  - Himalaya Publishing House
KW  - 1996
N1  - Chunawala, S A: Advertising Theory and Practice.  (4th Ed)  Bombay.  Himalaya Publishing House, 1996. Rs. 98--(659.1CHU/ADV)
ER  -