TY  - BOOK
AU  - Dunbar, Lan
AU  - Mcdonald, Malcolm
TI  - Market Segmentation: How to do it How to Profit from It
SN  - 0750659815
U1  - 658.8 
PY  - 2004///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Bms
KW  - 2006
KW  - Management
N1  - Mcdonald, Malcolm & Dunbar, Lan: Market Segmentation .  [How to do it How to Profit from It]  Oxford.  Butterworth-Heinemann, 2004. 0-7506-5981-5 Rs. 695/---(658.8MCD/DUN)
ER  -