TY  - BOOK
AU  - Dunbar, Lan
AU  - Mcdonald, Malcolm
TI  - Market Segmentation: How to Do it, How to Profit From It
SN  - 0750659815
U1  - 381 
PY  - 2004///
CY  - Burlington
PB  - Butterworth-Heinemann
KW  - Bms
KW  - 2007
KW  - Management
N1  - Mcdonald, Malcolm & Dunbar, Lan: Market Segmentation.  [How to Do it, How to Profit From It]  Burlington.  Butterworth-Heinemann, 2004. 0-7506-5981-5 Rs. 695/---(381MCD/DUN)
ER  -