Market Segmentation How to Do it, How to Profit From It
Mcdonald, Malcolm
- Burlington Butterworth-Heinemann 2004
- 465 p
Mcdonald, Malcolm & Dunbar, Lan: Market Segmentation. [How to Do it, How to Profit From It] Burlington. Butterworth-Heinemann, 2004. 0-7506-5981-5 Rs. 695/---(381MCD/DUN)