TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 9780273753360
U1  - 658.8 
PY  - 2012///
CY  - Delhi
PB  - Pearson Education
KW  - 2011
N1  - Kotler, Philip & Keller, Kevin Lane: Marketing Management.  (14th ed)  Delhi.  Pearson Education, 2012. 978-0-273-75336-0 $ 45/---(658.8KOT)
ER  -