Advertising and IMC (Record no. 4798)

MARC details
000 -LEADER
fixed length control field 00678pam a2200205a 44500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250911101357.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332574144
Terms of availability Rs. 749/-
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MOR/MIT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy
245 ## - TITLE STATEMENT
Title Advertising and IMC
Statement of responsibility, etc. Moriarty, Sandra
Remainder of title Principles and Practice
250 ## - EDITION STATEMENT
Edition statement 10th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2016
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Pearson
300 ## - PHYSICAL DESCRIPTION
Extent 669 p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Moriarty, Sandra; Mitchell, Nancy & Wells, William: Advertising and IMC. [Principles and Practice] (10th ed) Delhi. Pearson, 2016. 978-93-325-7414-4 Rs. 749/---(659.1MOR/MIT)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2016
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Bms
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nagindas Khandwala College Nagindas Khandwala College 25/10/2016 Books World 749.00   659.1 MOR/MIT M04443 04/08/2025 11/09/2025 Books

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