Introduction to Marketing (Record no. 47860)

MARC details
000 -LEADER
fixed length control field 00801pam a2200193a 44500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250911103952.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199602131
Terms of availability 36.99
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 657.45
Item number PAL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Adrian
245 ## - TITLE STATEMENT
Title Introduction to Marketing
Statement of responsibility, etc. Palmer, Adrian
Remainder of title Theory and Practice
Medium GENERAL
250 ## - EDITION STATEMENT
Edition statement 3rd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2012
Name of publisher, distributor, etc. Oxford University Press
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 542 p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Palmer, Adrian: Introduction to Marketing. [Theory and Practice] (3rd ed) New Delhi. Oxford University Press, 2012. 978-0-19-960213-1 Đ 36.99--(658.8PAL)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Palmer, Adrian: Introduction to Marketing. [Theory and Practice] (3rd ed) New Delhi. Oxford University Press, 2012. 978-0-19-960213-1 Đ 36.99--(658.8PAL)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nagindas Khandwala College Nagindas Khandwala College 23/01/2014 Ashtavinayak Book Centre 36.99   657.45 PAL M04198 04/08/2025 11/09/2025 Books

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