Basic Marketing (Record no. 44960)

MARC details
000 -LEADER
fixed length control field 00709pam a2200193a 44500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250911103811.0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
Item number PER/BAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mccarthy, E Jerome
245 ## - TITLE STATEMENT
Title Basic Marketing
Statement of responsibility, etc. Perreault, William D
Remainder of title A Global - Managerial Approach
250 ## - EDITION STATEMENT
Edition statement 15th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2005
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing Co.Ltd.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Perreault, William D & McCarthy, E Jerome: Basic Marketing. [A Global - Managerial Approach] (15th ed) New Delhi. Tata McGraw-Hill Publishing Co.Ltd., 2005.--(658.87PER/BAS)
590 ## - LOCAL NOTE (RLIN)
Local note C01859 : accompanying With Book E01171
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2008
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cd
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Banking
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nagindas Khandwala College Nagindas Khandwala College 21/08/2008 Professional Book House   658.87 PER/BAS C01859 11/09/2025 11/09/2025 CDs

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