Repositioning (Record no. 4022)

MARC details
000 -LEADER
fixed length control field 00673pam a2200181a 44500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250911101328.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070700482
Terms of availability Rs. 395/-
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number TRO/RIV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rivkin, Steve
245 ## - TITLE STATEMENT
Title Repositioning
Statement of responsibility, etc. Trout, Jack
Remainder of title Marketing on an Era of Competition, Change, and Crisis
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2010
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill Education
300 ## - PHYSICAL DESCRIPTION
Extent 217 p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Trout, Jack & Rivkin, Steve: Repositioning. [Marketing on an Era of Competition, Change, and Crisis] New Delhi. Tata McGraw-Hill Education, 2010. 978-0-07-070048-2 Rs. 395/---(658.8TRO/RIV)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2016
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Bms
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Trout, Jack
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nagindas Khandwala College Nagindas Khandwala College 29/07/2016 Cygnus Book Services 395.00   658.8 TRO/RIV M04376 04/08/2025 11/09/2025 Books

Databases