Decoding the Cultural Lanaguage for Marketing (Record no. 32642)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00540pam a2200157a 44500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250911103123.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | Rs.399 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Desai, Santosh |
| 245 ## - TITLE STATEMENT | |
| Title | Decoding the Cultural Lanaguage for Marketing |
| Statement of responsibility, etc. | Desai, Santosh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005 |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | All India Management Association |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Desai, Santosh & Mathew, A F: Decoding the Cultural Lanaguage for Marketing. New Delhi. All India Management Association, 2005. Rs.399--(DES) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 2009 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cd |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mathew, A F |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nagindas Khandwala College | Nagindas Khandwala College | 05/11/2009 | Dharma Enterprises | 399.00 | C02133 | 11/09/2025 | 11/09/2025 | CDs |