Foundations Of Advertising Theory & Practice (Record no. 28612)

MARC details
000 -LEADER
fixed length control field 00657pam a2200193a 44500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250911102853.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8174935509
Terms of availability Rs. 275/-
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CHU/SET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chunawalla, S A
245 ## - TITLE STATEMENT
Title Foundations Of Advertising Theory & Practice
Statement of responsibility, etc. Chunawalla, S A
250 ## - EDITION STATEMENT
Edition statement 4th rev ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Himalaya Publishing House
Place of publication, distribution, etc. Mumbai
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent 835 p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Chunawalla, S A & Sethia, K C: Foundations Of Advertising Theory & Practice. (4th rev ed) Mumbai. Himalaya Publishing House, 1997. 81-7493-550-9 Rs. 275/---(659.1CHU/SET)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Bms
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1999
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sethia, K C
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nagindas Khandwala College Nagindas Khandwala College 11/02/2000 Himalaya Publishing House 275.00   659.1 CHU/SET M00472 04/08/2025 11/09/2025 Books

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