Advertising Planning And Implementation (Record no. 23533)

MARC details
000 -LEADER
fixed length control field 00840pam a2200205a 44500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250911102518.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120329732
Terms of availability Rs. 325/-
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number SHA/SIN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number SHA/SIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sharma, Sangeeta
245 ## - TITLE STATEMENT
Title Advertising Planning And Implementation
Statement of responsibility, etc. Sharma, Sangeeta
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall Of India Ltd
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 478 p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Sharma, Sangeeta & Singh, Raghuvir: Advertising Planning And Implementation. New Delhi. Prentice Hall Of India Ltd, 2006. 81-203-2973-2 Rs. 325/---(659.1SHA/SIN)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Sharma, Sangeeta & Singh, Raghuvir: Advertising Planning And Implementation. New Delhi. Prentice Hall Of India Ltd, 2006. 81-203-2973-2 Rs. 325/---(659.1SHA/SIN)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2006
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Degree
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Singh, Raghuvir
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nagindas Khandwala College Nagindas Khandwala College 21/03/2007 Asian Books Pvt. Ltd. 325.00   659 SHA/SIN 013189 04/08/2025 11/09/2025 Books

Databases