Market Segmentation (Record no. 15338)

MARC details
000 -LEADER
fixed length control field 00644pam a2200181a 44500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250911101957.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750659815
Terms of availability Rs. 695/-
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381
Item number MCD/DUN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dunbar, Lan
245 ## - TITLE STATEMENT
Title Market Segmentation
Statement of responsibility, etc. Mcdonald, Malcolm
Remainder of title How to Do it, How to Profit From It
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Burlington
Date of publication, distribution, etc. 2004
Name of publisher, distributor, etc. Butterworth-Heinemann
300 ## - PHYSICAL DESCRIPTION
Extent 465 p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Mcdonald, Malcolm & Dunbar, Lan: Market Segmentation. [How to Do it, How to Profit From It] Burlington. Butterworth-Heinemann, 2004. 0-7506-5981-5 Rs. 695/---(381MCD/DUN)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Bms
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2007
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mcdonald, Malcolm
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nagindas Khandwala College Nagindas Khandwala College 29/09/2007 Siddharth Book Distributors 695.00   381 MCD/DUN M02961 09/10/2025 11/09/2025 Books

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